Brand Audit: Assess Ascend's existing brand identity for potential alignment with the new website's target audience.
Market Research: Evaluate existing global financial management platforms, focusing on features, user experience, and target audience.
Information Architecture: Develop a user-centered structure for organizing financial data, investment options, and tracking functionalities on the website.
Wireframing & Prototyping: Create low-fidelity wireframes to visualize website layout and user flow, followed by iterative refinement through user testing.
Visual Design: Creation of a clean and modern visual language using clear typography, intuitive icons, and a color palette that builds trust and stability across international markets.
Usability Testing: Conducting usability tests with global users throughout the design process to ensure optimal user experience.
