Hana Cabin

Branding / Logo Design

Project Overview

Hana Cabin rises above the bustling urban landscape, offering a peaceful retreat inspired by Kyoto's captivating spirit. More than just accommodation, Hana Cabin aims to be a sanctuary, welcoming both locals and travelers seeking warmth and rejuvenation. The architecture seamlessly blends the rich heritage of the Edo Period with modern comfort, creating a harmonious haven. Meticulously maintained gardens offer a vibrant tapestry of nature, intertwined with spaces designed for reflection and connection.

My Contributions

The brief is to create a cohesive brand identity that reflects the Hana Cabin essence. This includes a logo capturing the unique blend of tradition and tranquility, a welcoming brand voice, and an engaging online presence showcasing our haven. Ultimately, Hana Cabin strive to create a brand that resonates with those seeking a haven of warmth and tranquility amidst the urban rhythm.

Process

Competitive Analysis: Identify and analyze existing urban retreat brands to understand their brand positioning, visual identity, and target audience.
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Brand Positioning: Develop a concise statement that captures Hana Cabin's unique value proposition and differentiates it from competitors.

Logo Design: Create a logo that embodies the harmonious blend of Edo Period heritage and modern tranquility, reflecting the essence of Hana Cabin.

Brand Voice Development: Define a welcoming and engaging brand voice that resonates with the target audience. This includes tone, language style, and messaging approach.
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Style Guide: Establish a visual style guide outlining color palettes, typography choices, imagery styles, and other graphic elements for consistent brand application.

Website Design: Design a captivating website showcasing Hana Cabin's unique features, serene atmosphere, and booking options.