Tail Trails

Tail Trails launched a multi-channel marketing campaign to break into the competitive pet-care market by targeting both dog owners and professional walkers. The strategy integrated high-intent Google Banner Ads, segmented email marketing, and community-focused social media content to build brand authority. By pairing emotional visuals with tactical promotional incentives and referral programs, the campaign successfully accelerated user acquisition and established Tail Trails as a premier, trusted platform for dog walking services.

Led the execution of this cross-channel strategy, managing the end-to-end delivery of targeted ad campaigns and persona-based email workflows. Focused on driving growth by crafting tailored messaging that addressed the unique needs of both user segments—convenience for owners and flexibility for walkers.